Mark Seiden Real Estate Team, Briarcliff Manor, NY
Marketing Coordinator
September 2023 - Present
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Own end-to-end execution of multi-channel campaigns—including intake, creation, review, approvals, QA, and deployment—ensuring accuracy, compliance, and brand consistency.
Manage communications calendar, coordinating launch timelines, dependencies, and cross-functional review processes.
Conduct detailed quality control checks across all assets and publishing systems, reducing errors and improving operational accuracy.
Collaborate with leadership, sales, and creative teams to align messaging, enable campaign objectives, and support partner priorities.
Strengthen SEO through targeted content improvements
Scale social presence year-over-year, delivering measurable results.
Support process innovation by refining workflows, documentation, asset organization, and reporting structures to improve efficiency and scalability.
Manage four large-scale events annually (200+ attendees, $15K budgets), coordinating logistics, stakeholder engagement, and pre/post-event content execution.
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Improved SEO, generating +87% clicks, +31% impressions, CTR from 2% → 2.9%, and increased Google search ranking by 18 positions in 2 months.
Scaled social presence year-over-year:
Instagram: 110K views, +146% reach, +600% link clicks, +98% profile visits, +20% followers
Facebook: 391K views, 3K interactions, 3.3K profile visits, reached 130K accounts, +70% link clicks, +154% followers
Refined workflows, documentation, and reporting structures to improve efficiency and scalability.
Reduced event costs up to 50% by building ad maintaining relationships with vendors and sponsors.
Multi-channel Campaign Strategy
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I lead multi-channel marketing campaigns and large-scale events designed to strengthen client loyalty, deepen community engagement, and drive long-term referrals. These programs maintain consistent touchpoints with clients long after closing and position the team as a trusted, relationship-first brand.
Channels used: direct mail, email, text messaging, social media, website updates, and onsite photo/video.
Examples: Annual Thanksgiving Pie Giveaway, Private movie screenings, Seasonal wine tasting events, 200+ attendee client appreciation events, Community gatherings and vendor-sponsored activations, Client milestone recognition (home anniversaries, birthdays, holidays).
Success: These have become signature, high-visibility brand moments, boosting retention, increasing referrals, and driving sustained engagement. Strong vendor and sponsor relationships have reduced event costs by 50%, while multi-layered promotional workflows have ensured consistently high turnout and cohesive brand presentation across all channels.
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I develop coordinated launch plans that position each listing for maximum visibility and conversion.
Channels used: email blasts, targeted social ads, Reels/TikToks, direct mail, property landing pages, CRM workflows
Examples: “Just Listed” postcard series, video tours, high-impact listing reels, optimized property webpages
Success: Increased online engagement, stronger buyer inquiries, and improved lead quality through cohesive, multi-platform rollouts.
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I manage full-funnel promotional workflows that drive turnout and interest.
Channels used: social teasers, Stories/Reels, postcard inviations
Examples: pre-event invitations, live open-house coverage, post-event recap messaging
Success: Higher attendance rates and more activity due to clear, multi-channel visibility.
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I lead ongoing review-generation and reputation-building initiatives across platforms.
Channels used: automated post-closing emails, follow-up text sequences, social media features, website updates
Examples: testimonial spotlights, Google/Zillow review requests, client success stories.
Success: Steady increase in high-quality online reviews, increased brand credibility and conversion rates.