Alyssa Nealon, MBA
I am a MBA graduate with 4+ years of experience driving business marketing initiatives across real estate, higher education, and community organizations. Proven expertise in multi-channel campaign development, SEO optimization, content strategy, and social media management, consistently increasing engagement, lead generation, and brand visibility. Skilled in leveraging marketing analytics, data-driven insights, and CRM platforms to strengthen decision-making and improve ROI. Experienced in project coordination, client relations, and event planning, with a strong track record of managing budgets, leading cross-functional teams, and aligning marketing strategies with business goals to accelerate organizational growth and efficiency.
Skills
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Mark Seiden Real Estate Team – Created and managed multi-channel campaigns (email, text, social, print) to build brand awareness and strengthen community visibility.
American Advertising Federation (AAF), Manhattan University – Led a student team in the National Student Advertising Competition, developing a full marketing and branding plan for Meta Quest 2.
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Mark Seiden Real Estate Team – Managed social content for company accounts and 6+ agents, ensuring consistent branding across platforms.
Christopher’s Photography Studio – Designed and executed social campaigns, wrote blogs, and tracked engagement to enhance online presence.
Digitality Marketing – Scheduled and managed client social media calendars for multiple brands.
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Mark Seiden Real Estate Team – Optimized company website through SEO strategies to improve search visibility and lead generation.
Christopher’s Photography Studio – Wrote blog content to enhance brand visibility and improve website traffic.
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Mark Seiden Real Estate Team – Produced marketing collateral (flyers, postcards, presentations) to support sales and client outreach.
Digitality Marketing – Created branded newsletters and social media content for client campaigns.
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Mark Seiden Real Estate Team – Administered 10+ annual mailing campaigns and designed email marketing content to maintain consistent visibility with our clients as well as the community.
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Mark Seiden Real Estate Team – Analyzed campaign results, produced performance reports, and presented insights to leadership to guide strategy. Compiled regular website analytics reports to monitor traffic, engagement, and conversions.
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Mark Seiden Real Estate Team – Planned and executed client appreciation events (100–200 attendees), managing logistics and $10K budgets.
American Advertising Federation (AAF) – Coordinated meetings and projects as Chapter President, ensuring collaboration and timely delivery of initiatives.
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Mark Seiden Real Estate Team – Used web analytics tools (Google Analytics, Search Console) to track and improve online performance.
MBA Coursework – Applied R / RStudio for business data projects.
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Mark Seiden Real Estate Team – Worked within CRM platform (BoomTown) to manage leads, client communications, and reporting.
Christopher’s Photography Studio – Used Tave CRM to track client bookings, contracts, and billing.
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American Advertising Federation (AAF) – Directed a student team in building a full strategic marketing campaign for Meta Quest 2.
Mark Seiden Real Estate Team – Collaborated with leadership to refine marketing strategy using performance data and insights.
Tools
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Adobe Creative Suite (Illustrator, InDesign, Photoshop, Lightroom, Premiere Pro, Acrobat, Express, Premiere Rush), Canva, Figma, Procreate, CorelDRAW, Krita, CapCut, Splice, Final Cut Pro
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WordPress, Squarespace, Wix, Shopify, Printify, Etsy
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Mailchimp, Constant Contact, Meta Business Suite, Google Ads, SEMrush, Yoast, Later, Planoly, Hootsuite
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Google Analytics, Google Search Console, HubSpot, Salesforce, BoomTown, Tave, SurveyMonkey, Qualtrics, MRI-Simmons, Nielsen
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R / RStudio
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Trello, Asana, Monday.com, Microsoft Office Suite, Google Workspace, Slack, Teams
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Instagram, Facebook, LinkedIn, TikTok, Twitter/X, Pinterest, YouTube, Vimeo
Professional Experience
Mark Seiden Real Estate Team, Briarcliff Manor, NY
Marketing Coordinator
September 2023 - Present
Bethany Community Center, Washington Township, NJ
Marketing Assistant
June 2022 - September 2023
Manhattan University, Riverdale, NY
Student Photographer
September 202 - May 2023
Alyssa Nealon Photography, Pearl River, NY
Owner & Photographer
January 2020 - Present
Digitality Marketing, Mount Kisco, NY
Social Media & Graphic Design Intern
May 2021 - August 2022
Christopher’s Photography Studio, Pearl River, NY
Social Media Manager
May 2019 - September 2023
Leadership Experience
Manhattan College Chapter of the American Advertising Federation
Chapter President
January 2021 - May 2023
Education
Manhattan University – Riverdale, NY
Master of Business Administration (MBA)
June 2023 - Aug 2025 | GPA: 3.5
Relevant Coursework: Decision Modeling with Spreadsheets, Financial Management, Accounting for Business Decision Making, Managerial Economics, Marketing Strategy & Consumer Experience, Professional Ethics, Markets, States & Policies in the Global Economy, Leadership & Organizational Behavior, Employment Law, Computing in R, Going Global: Business & Society, Project Management
Manhattan University – Riverdale, NY
Bachelor of Arts in Communication
Concentration: Advertising | Minor: Digital Media Art
August 2019 - May 2023 | GPA: 3.7
Extracurriculars: American Advertising Federation (President), LOTUS Photographer, MC Players Photographer, Mentor Program
Relevant Coursework: Introduction Communication and Media, Ethics in Mass Communication, Media Theory and Research, Advertising & Society, Intro To Advertising, Advertising Agencies & Society, Advertising & Comm Research, Digital Storytelling, Print Design, Web Design, Media Planning & Buying, Advanced Advertising Strategies, Advertising Campaigns, Essentials of Marketing, Art of Digital Photography, Digital Drawing, Introduction to Graphic Design, Digital Video Art: Editing & Production, Digital Audio Recording & Editing
Honors & Awards: Magna Cum Laude (2023), Achievement in Advertising Award (2023), Theta Alpha Kappa (2023), Epsilon Sigma Pi (2022), Alpha Delta Sigma (2022), Dean’s List (2020–2023)